I started Golden Age Swag because I believe getting older isn’t about slowing down—it’s about owning your story with confidence and humor. Too often, society tells us that aging means fading into the background, but I see it differently. I see a generation that paved the way, built legacies, and has wisdom, wit, and a whole lot of swagger to show for it.
About
How Golden Age Swag Embarked on This Journey

I started Golden Age Swag because I believe getting older isn’t about slowing down—it’s about owning your story with confidence and humor. Too often, society tells us that aging means fading into the background, but I see it differently. I see a generation that paved the way, built legacies, and has wisdom, wit, and a whole lot of swagger to show for it.
Growing up, I was surrounded by people who had incredible stories, strong values, and a sense of humor that only gets better with time. They weren’t afraid to tell it like it is or wear their experiences like a badge of honor.
I wanted to create something that captured that spirit—something that lets us celebrate where we’ve been and laugh about where we’re going.
That’s why Golden Age Swag was born—to give people a way to wear their journey proudly. Every T-shirt reflects the moments that shaped us, the lessons we’ve learned, and the fun we’ve had along the way. Whether it’s a nostalgic saying, a bold statement, or a design that sparks a smile, each piece is made for those who aren’t just living life but owning it.
Dana Hearn, CEO
This isn’t just a brand-it’s a movement.
A reminder that we’re still here, still thriving, and still rocking our own kind of swag. So, throw on a shirt, wear your story, and let the world know—you’ve still got it.